Tag Archives: Yonge Street

Targeting Toronto tweens

Young fashionistas in Toronto celebrated this weekend, as niche Canadian retailer Triple Flip launched its first location in the city.

Triple Flip, a retailer that specializes in apparel for pre-teen girls, held a grand opening celebration at its new store at Yonge and Eglinton.

Triple Flip's Newmarket store.

Triple Flip’s Newmarket store.

The company, which began as a single store in Calgary, Alberta that was launched by two local moms in 2005, has expanded to include 11 locations across the country, as well as a comprehensive e-commerce website.

Fly Girl Hoodie, $29.95

Fly Girl Hoodie, $29.95

Although the chain already operates two other GTA locations – one in Oakville and one in Newmarket – the new boutique provides a more accessible location for urban families.

Triple Flip aims to offer stylish and comfortable attire for pre-teen girls with active lifestyles. The collections include such items as tops with bold patterns and sassy catch-phrases, multi-coloured skinny jeans, stretchy and colourful active-wear, and fun accessories such as rhinestone-embellished ear muffs and furry pencil cases.

Jazlyn Tee $35.00

Jazlyn Tee $35.00

Given the solid demand for trendy clothes and accessories among 10-to-12-year-olds, Triple Flip will likely have no trouble attracting customers in the Toronto market.

However, this segment of the market can be tough – especially for retailers focused exclusively on this young demographic. La Senza Girl and Jacob Jr., for instance – both of which catered to the pre-teen market – seemed to struggle to establish enough of a core market, and both chains eventually shut down.

Considering the success it’s had so far, however, perhaps Triple Flip has found a formula that works in this competitive market. If the company’s Facebook page is any indication, it certainly appears to have won over the hearts of tweens and moms across the country.

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Filed under Boutiques, Events, Fashion

Bed, bath and way, way beyond

When I heard that downtown Toronto was getting a Bed Bath & Beyond location, I imagined something considerably smaller than the giant big box stores in the suburbs of the GTA. Surely, I thought, there won’t be space for the dozens of aisles of duvet covers, kitchen utensils, vacuum cleaners, juicers and many, many other products spread out through the American home furnishing chain’s large stores.

The entrance to the store, inside the Aura tower.

But wow, was I wrong. It turns out the new store, located on Yonge Street near College, is actually 60% larger than most of the retailer’s stores.

The Bed Bath & Beyond store is located on the second floor of the new Aura condo tower at College Park, at 382 Yonge St. Even though the condo tower is still under construction – and will be for the foreseeable future – the base of the tower is complete, and so Bed Bath & Beyond has managed to open the new Canadian flagship store just in time for the holiday season.

Upon first glance, the store doesn’t seem too large, since only a small section is visible from the entranceway. But the vast scope of the store quickly becomes clear as you navigate the maze of sections, with no exit in sight.

The store carries essentially everything you could ever want for your home: cookware, kitchen tools, dinnerware, glassware, cleaning supplies, curtains, towels, bathroom accessories, light fixtures, wall décor, bedding, storage solutions, and much more. It’s also the first of the chain’s 33 Canadian locations to carry luggage – an item that’s generated strong sales in the company’s U.S. stores.

While the selection can be overwhemling, the store’s staff make it easy to navigate. During my first visit to the store, I must have been greeted by nearly a dozen friendly staff members scattered throughout the store to help customers find what they’re looking for.

Wedding and gift registries are big business for the retailer, and the new store makes it clear that the company is investing serious resources into this area. A large section of the store is devoted to this side of the business, and there are enough registry scanners for more than a dozen brides-to-be to simultaneously compile their registries. (Look out, The Bay – Bed Bath & Beyond looks poised to make major inroads in this area!)

The wedding and gift registry section in the new store.

With home furnishing retailers generally easier to find in the suburbs than the downtown core, I was thrilled to see one open its doors in an urban, subway-accessible location – and even more thrilled to see the exensive selection inside. It means condo-dwellers no longer have to venture outside of the city for a decent selection of household staples, and for the benefit of those of us without wheels, the store even offers same-day home delivery.

The store is now open, so next time you need a spatula, hand towel or blender, be sure to check it out!

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Filed under Department Stores & Big Boxes

Consonant uses natural ingredients for growth

Toronto shoppers have a new go-to destination for natural skincare products.

Consonant Skincare has launched its first Canadian store at 2479 Yonge St. – a few blocks north of Eglinton.

The company is known for its all-natural skincare products. Most items are completely vegan and organic, and they’re all made in Canada. They aim to make your skin look firmer, healthier and younger – without the use of synthetic ingredients.

Ultra Moisturizing Organic Face Cream, $54.

Toronto shoppers would recognize the company’s products from such stores as the Outer Layer’s locations on Bloor Street and Queen Street, Pistachio, the Bay, Sears, and various health food stores.

Now, Consonant’s entire product line will be available under one roof at the flagship store.

The collection will include three new products that the company is launching this fall:

1. Ultra Moisturizing Organic Face Cream for Dry Skin ($54)
2. Manacouagen Marine Clay Facial Cleansing & Exfoliating Bar ($18)
3. Antioxidant Superhero Serum ($63), which helps protect and rebuild collagen, smoothes lines and wrinkles, and evens skin tones.

And the store will offer more than just products. Two-hour in-store educational seminars will regularly be held at the boutique. For a fee of $99 each, attendees will receive refreshments, an $80 gift card upon completion, and a take-home package full of information and tips from skincare experts.

Upcoming topics include:
• Skincare for Yummy Mummies – Friday, November 16, 2011
• Healthy Aging – Wednesday, November 23, 2011
• Skincare 101 for Teens and Young Adults – Wednesday, November 30, 2011

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Filed under Boutiques, Events