Gravitypope, an independently owned retailer that began in the footwear business and more recently expanded into fashion, opened its first Ontario store last week. It represents the sixth store for the chain, with all five other stores located in Alberta and B.C.
Gravitypope is known for its wide selection of footwear brands, among them: Clarks, Hugo Boss, Marc by Marc Jacobs, Michael Kors, Alexander McQueen, Toms, See by Chloe, and many more. The company’s collections of clothing and accessory labels are similarly extensive.
Altogether, the Toronto store carries more than 100 brands. This explains the vast size of the new boutique: with three floors of retail space, the store is quite a bit larger than most other boutiques in that part of the city.
Probably the most breath-taking part of the store is the vast quantity of shoes spread out across the main floor. Different styles of shoes and boots line the walls of the boutique, and are scattered across display tables everywhere you look.
A variety of men’s clothing can be found in a separate section on the main floor, and the second floor houses a selection of women’s clothing and accessories. But the shoe collection is clearly the main event in this store.
Layered beneath the merchandise are a variety of elegant design elements that add some serious charm to this boutique. The shop is decked out with chandeliers, antique mirrors, display cases and other charming artifacts that provide a look and feel reminiscent of times’ past.
Even the steps leading to the second level are nothing ordinary – they’re comprised of a 1930s’ Art Deco staircase, made of solid brass and round glass inserts, which was reclaimed from the Buenos Aires Paramount Theatre. Wow.
The store definitely caters to wealthier shoppers. Upon browsing, I was disappointed to find that most of the merchandise was too pricey for me to justify. Most of the shoes I saw were at least $300, and even most accessories boasted price tags of $100 or more. Many of the items I saw were upwards of $600.
Since the boutique is right around the corner from the high-end vintage retail strip on Lower Ossington, perhaps Gravitypope’s pricey offerings will resonate well among the shoppers in this part of town. But the store certainly isn’t for everybody.
Despite the high price of the goods, a visit to this unique new store is worthwhile – particularly if you have an appreciation historical design.