Tag Archives: Scarborough Town Centre

Difficulties at Danier

The intense competitive pressures that have wreaked havoc on Canadian retailers in the past few years are showing no signs of slowing down.

The latest victim is Toronto-based Danier Leather Inc., a 44-year old leather-goods retailer that filed for creditor protection in early February. The chain operates more than 80 stores, all of which face the prospect of shutting down unless the company can find a buyer or investor to reverse its grim financial situation.

Danier_Leather

The potential closure would leave vacancies in most major GTA shopping centres, including the Toronto Eaton Centre, Sherway Gardens, Square One, Fairview Mall and Scarborough Town Centre, among others.

Danier has carved out a reputation as a destination for leather goods. The brand has certainly had success within that niche, with a wide range of leather outerwear and bags, along with complementary accessories such as scarves, toques and gloves.

As frigid Canadian winters have driven consumers towards parkas and down-filled coats warm enough to get them through days when the temperature struggles to surpass -20 degrees, however, Danier has faced increasing competition from brands such as Canada Goose.

Even if the bulk of Danier’s merchandise is designed for times of year when a lighter jacket is appropriate, consumers who are shelling out hundreds of dollars on winter parkas have likely begun to think twice about spending extra cash on a new spring jacket.

It remains to be seen whether this niche Canadian chain will be rescued, or suffer the same fate as such brands as Mexx Canada and Parasuco Retail Inc.

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Retail Roundup

It’s been a busy fall for Toronto’s retail scene, with plenty of new stores opening in and around the GTA. In case you haven’t been able to keep up, here’s a roundup of some of the newest shopping destinations around the city.

The city's new Ben Sherman boutique, where a launch party took place on Nov. 3rd.

  • Joe Fresh celebrated the opening of its newest domestic standalone store in October, located on Queen Street West near Portland St. in Toronto. Fans of the fashion line owned by Loblaw Companies Ltd. are thrilled with the new boutique, which is the most accessible Joe Fresh location for most downtown dwellers.
  • Also new to Queen Street West is a Ben Sherman boutique. It’s the first free-standing store in Canada for the British-based men’s line. Known for quality button-down shirts, the label also carries pants, outerwear, shoes and accessories.
  • Men’s and women’s apparel chain RW&CO. has opened a new store in Oakville Place. The chain, owned by Reitmans Canada Ltd., now operates 67 stores across Canada that target men and women between the ages of 18 and 30.
  • Edmonton-based The Running Room has added two new locations to the GTA: one at Dundas and highway 403 in Oakville; and one at the Bramalea City Centre in Brampton. The chain, which specializes in shoes, apparel and accessories for runners, now has more than 110 locations – and doesn’t appear likely to run out of steam anytime soon.

That’s not all. As the weeks go by and the temperature continues to drop, more stores are set to open around the city. Here’s a couple to watch for.

  • The GTA’s newest Victoria’s Secret store is set to open this Thursday at Scarborough Town Centre. To celebrate the new location, shoppers who spend $75 or more will receive a tote bag filled with goodies. And, shoppers wanting to get in touch with their inner angel can have their photo taken at the mall’s centre court on Thursday and Friday.
  • Later in the month, a new Danier store will open in Square One Shopping Centre in Mississauga. Specializing in leather apparel and accessories, the chain has more than 90 locations across the country – and the newest one will arrive just in time for the chilliest time of year, when many GTA shoppers will no doubt be in the market for a new jacket.

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Scarborough celebrates chic fashions and charity

Fall fashions will be showcased in the east end of the GTA this weekend, as Scarborough Town Centre hosts a chic event for a good cause.

The shopping centre is hosting its third annual fashion show in support of the Rouge Valley Health System Foundation on Sunday, October 23.

Doors open at 6:30 p.m. and the show will begin at 7 p.m., taking place in the mall’s Centre Court.

It will feature trendy new designs from such retailers as The Bay, M for Mendocino, ONLY and Melanie Lyne, among others. Lynn Spence, guest fashion expert from CityTv’s Cityline, will act as mistress of ceremonies for the evening.

Guests at the event will have the opportunity to win prizes, and can stick around for a post-show reception sponsored by Canyon Creek Chop House and Moxie’s Grill, featuring cocktails and snacks.

Tickets to the show are $60 or two for $100, with proceeds going towards the foundation – a registered charity that raises funds to support the purchase of leading edge medical equipment for the Rouge Valley Health System, as well as for major capital expansion projects.

This worthy event happens just once a year, fashionistas, so don’t miss it.

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New shops to go with a new look

Scarborough Town Centre has been gearing up for the busy back-to-school shopping season by adding a slew of new stores to its retail mix.

Since its renovation last year (A shiny new shopping hub for Scarborough), the mall has been freshening up its offerings. STC targets fashionable 15-44-year-olds who live in Scarborough and other communities in the east end of the GTA.

Here are some of the shopping center’s newest additions and looming arrivals:

Justice. This tween hot-spot opened recently on the upper level, providing girls aged 7 to 14 with a new go-to destination for fashionable apparel.

Eyestar Optical. The mall’s newest eye-wear retailer specializes in trendy collections of sunglasses and prescription glasses, carrying such designers as Bvlgari, Cartier, Prada, Oakley and Dolce & Gabbana.

Zumiez. Opening this month, Zumiez offers skateboards, snowboards, and everything you need to look cool on the board of your choice: hoodies, Vans, headphones and a huge variety of other apparel, shoes and accessories.

ecko unltd. Ecko, with its world-famous Rhino t-shirts, sweatpants, hats and more, is poised to open this fall.

Journeys. This funky and casual footwear and accessory retailer, arriving in October, carries such brands as Adidas, Converse, DC and Nike.

Forever XXI. In November – just in time for the chaotic holiday shopping season – the shopping centre will become host to a large new two-storey Forever XXI store, occupying 27,000 sq. ft. of space.

Victoria’s Secret. Also set to arrive in November, the new Victoria’s Secret location will be situated next to its newly added sister store, PINK.

Also set to open in the months ahead are familiar Canadian brands M for Mendocino and Aritzia.

Scarborough shoppers, start saving: a shopping spree may be in store.

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Four apps for GTA shoppers

Scarborough Town Centre has become the latest GTA shopping centre to launch a mobile application.

In the past year or two, many malls have launched smart phone “apps” designed to keep shoppers connected.

The apps help you find what you’re looking for when you’re at the mall, and keep you posted on promotions, trends and mall information in between visits.

For example, you can look up operating hours or directions to the shopping centre; check for sales or promotions at your favourite stores; or navigate through the mall with an interactive map that shows you the quickest route to any given store.

Some apps go even further. The new app from Scarborough Town Centre features a fashion album page displaying trends picked out by the mall’s fashion director, and a price comparison tool that lets you find the best deal on the item you want.

It also lets you get your friends’ opinions, virtually, before you make a big purchase: just snap a photo of the item you want to buy, and using the app, share it with friends via Twitter, Facebook or YouTube.

Here are four GTA shopping centre apps and some of their key features:

 

Scarborough Town Centre:

  • interactive map
  • sales, events and promotions
  • fashion, trends and photo-sharing
  • price comparison
  • movie listings (for iPhone only)
  • parking info
  • gift card info
  • mall hours, contact info and child care info
  • employment opportunities
  • contests
  • compatible phones: BlackBerry, iPhone

 

Yorkdale Shopping Centre:

  • interactive map and directory
  • store promotions
  • movie listings, ratings and ticket purchases
  • fashion, trends & photo sharing
  • mall hours & contact info
  • parking & valet
  • contests
  • compatible phones: BlackBerry, iPhone, Android

 

Square One Shopping Centre:

  • GPS directions to the mall
  • interactive map and directory
  • store promotions
  • mall hours & contact info
  • employment opportunities
  • newsletter sign-up
  • compatible phones: BlackBerry, iPhone

 

Toronto Eaton Centre:

  • interactive map and directory
  • store promotions
  • mall hours & contact info
  • gift card balance & info
  • user surveys
  • compatible phones: iPhone

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YaYa’s flashy fashions hit Square One

Ladies’ clubwear chain YaYa & Co. continues to expand its footprint across the GTA. The women’s clothing retailer is set to open a location at Square One Shopping Centre in mid-May, and is in talks to open its first downtown Toronto location later this year.

Launched in 2004, YaYa & Co. has kicked off a growth spurt in the past year. In December, the chain opened a boutique in Upper Canada Mall in Newmarket. Two other stores are located at Scarborough Town Centre and Vaughn Mills Shopping Centre.

The chain previously operated a store in Yorkdale Shopping Centre, but the company appears to recently have shut down that location as it shifts its attention to other parts of the GTA.

Trendy jeans, sexy dresses and leopard print heels are among the stores’ bright and bold fashion and accessory offerings, which target a very specific segment of club-going shoppers aged 18 to 35.

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The stores carry such brands as Parasuco, Silver, Mavi, Foxy and Guess.

Business will likely be strong at YaYa’s new location at Square One, where I imagine the store will benefit from the mall’s huge volumes of traffic. The chain would probably thrive in the downtown market as well, where it would be in close proximity to hundreds of nightclubs that draw stylish Torontonians who are always on the lookout for a killer new dress.

At a time when foreign chains are infiltrating this country’s retail scene, it’s great to see a home-grown GTA-based retailer thriving in the local market.

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A shiny new shopping hub for Scarborough

Scarborough Town Centre has a new look, and it’s being unveiled this Wednesday. The major two-year, $62-million revitalization project overhauled the shopping centre from head to toe.

More than a dozen new skylights will filter natural light through mall.

Nearly every aspect of the mall has been refurbished, including its floors, ceilings, escalators and elevators, entrances, landscaping, lighting system and furniture.

The washrooms have also been improved, and now feature new vanities and mirrors, and touchless water, soap and towel dispensers.

The revamped mall also features a new, more central Customer Service Centre, as well as new digital directories throughout the mall.

An artist's rendition of Scarborough Town Centre's revamped entrance.

I can’t say I’ve ever been to Scarborough Town Centre, but with 240 stores and two food courts, it sounds like it’s worth a visit. Making it even more worthwhile are a few new stores that are rare commodities in the Canadian market.

ONLY, for instance, is a trendy European jeans retailer that only has six locations in Canada, including its new Scarborough Town Centre location. Another new addition is Hot Topic, an American music-inspired accessory store targeted at teens, which now has three Canadian stores. Also joining the mix is Jack & Jones, a European jeans brand for men.

Stop by the mall on November 17 at 4 pm for its Grand Reveal Celebration, where you can be among the first to see its new look. You can also check out its “Planet Santa” Christmas display, which sounds like quite the production, complete with life-sized snow globes, a map of Santa’s flight around the world, and a countdown clock that ticks off the days until Christmas.

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