Tag Archives: Mobile Apps

Flexible Workspace Company LAUFT Opens 1st Mall Location


A new flexible workspace startup called LAUFT has opened its first location at Upper Canada Mall in Newmarket, north of Toronto, and is pursuing an ambitious growth strategy which will eventually see a vast network of locations across Canada and around the world.

To read the full article on LAUFT, visit Retail Insider.


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Filed under Shopping Hubs

A pocket-sized personal shopper

Imagine having a personal shopper who can help you find exactly what you’re looking for without even needing you to describe what you want.

That’s the idea behind See It Buy It, a new app that uses artificial intelligence (AI) to help consumers find what they’re looking for amongst hundreds of thousands of fashion items.

The app aims to address a key problem: Although mobile technology holds significant e-commerce potential, the process of browsing through multiple websites on a small touch screen to find a specific style of dress or top is frustrating and time-consuming for shoppers.

As AI technology evolves, however, that process could get easier.

See It Buy It, for instance, simplifies the mobile shopping experience by embracing visual search capabilities.

Specifically, consumers can take a photo of something similar to what they’re looking for, and upload it into the app to see relevant matches from thousands of Shopify online merchants.

screen-shot-2016-12-05-at-8-20-16-pmAlternatively, shoppers can paste a web link into the app to find items similar to something they’ve seen online.


Shoppers can also use an audio feature within the app to search for an item by verbally describing what they’re looking for, or search for items based on specific shades of colour.


Products can be filtered by factors such as price, colour, style and material, and as customers begin clicking on items they like, the app taps into AI technology to generate other similar results.

The app lets consumers explore merchandise from a wide range of retailers, ranging from small merchants to mainstream brands, and helps these companies get discovered.

See It Buy It, which was developed by U.S.-based data-science solutions provider nFlate Inc., is currently available in the Android app store in Canada and the U.S., and is set to launch for iOS this month.

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Filed under Fashion, Retail & the Web

Four apps for GTA shoppers

Scarborough Town Centre has become the latest GTA shopping centre to launch a mobile application.

In the past year or two, many malls have launched smart phone “apps” designed to keep shoppers connected.

The apps help you find what you’re looking for when you’re at the mall, and keep you posted on promotions, trends and mall information in between visits.

For example, you can look up operating hours or directions to the shopping centre; check for sales or promotions at your favourite stores; or navigate through the mall with an interactive map that shows you the quickest route to any given store.

Some apps go even further. The new app from Scarborough Town Centre features a fashion album page displaying trends picked out by the mall’s fashion director, and a price comparison tool that lets you find the best deal on the item you want.

It also lets you get your friends’ opinions, virtually, before you make a big purchase: just snap a photo of the item you want to buy, and using the app, share it with friends via Twitter, Facebook or YouTube.

Here are four GTA shopping centre apps and some of their key features:


Scarborough Town Centre:

  • interactive map
  • sales, events and promotions
  • fashion, trends and photo-sharing
  • price comparison
  • movie listings (for iPhone only)
  • parking info
  • gift card info
  • mall hours, contact info and child care info
  • employment opportunities
  • contests
  • compatible phones: BlackBerry, iPhone


Yorkdale Shopping Centre:

  • interactive map and directory
  • store promotions
  • movie listings, ratings and ticket purchases
  • fashion, trends & photo sharing
  • mall hours & contact info
  • parking & valet
  • contests
  • compatible phones: BlackBerry, iPhone, Android


Square One Shopping Centre:

  • GPS directions to the mall
  • interactive map and directory
  • store promotions
  • mall hours & contact info
  • employment opportunities
  • newsletter sign-up
  • compatible phones: BlackBerry, iPhone


Toronto Eaton Centre:

  • interactive map and directory
  • store promotions
  • mall hours & contact info
  • gift card balance & info
  • user surveys
  • compatible phones: iPhone

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Filed under Retail & the Web, Shopping Hubs