Tag Archives: fashion

A pocket-sized personal shopper

Imagine having a personal shopper who can help you find exactly what you’re looking for without even needing you to describe what you want.

That’s the idea behind See It Buy It, a new app that uses artificial intelligence (AI) to help consumers find what they’re looking for amongst hundreds of thousands of fashion items.

The app aims to address a key problem: Although mobile technology holds significant e-commerce potential, the process of browsing through multiple websites on a small touch screen to find a specific style of dress or top is frustrating and time-consuming for shoppers.

As AI technology evolves, however, that process could get easier.

See It Buy It, for instance, simplifies the mobile shopping experience by embracing visual search capabilities.

Specifically, consumers can take a photo of something similar to what they’re looking for, and upload it into the app to see relevant matches from thousands of Shopify online merchants.

screen-shot-2016-12-05-at-8-20-16-pmAlternatively, shoppers can paste a web link into the app to find items similar to something they’ve seen online.

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Shoppers can also use an audio feature within the app to search for an item by verbally describing what they’re looking for, or search for items based on specific shades of colour.

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Products can be filtered by factors such as price, colour, style and material, and as customers begin clicking on items they like, the app taps into AI technology to generate other similar results.

The app lets consumers explore merchandise from a wide range of retailers, ranging from small merchants to mainstream brands, and helps these companies get discovered.

See It Buy It, which was developed by U.S.-based data-science solutions provider nFlate Inc., is currently available in the Android app store in Canada and the U.S., and is set to launch for iOS this month.

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Filed under Fashion, Retail & the Web

Reiss reaches overseas

U.K.-based fashion brand Reiss has opened its second Toronto location at Sherway Gardens, and a recent ownership change for the chain suggests Canadians could soon see more Reiss stores across the country.

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Reiss store at the Toronto Eaton Centre.

The upscale men’s and women’s clothing retailer, known for being a favourite brand of the Dutchess of Cambridge, made its Canadian debut in March with the opening of a store in the Toronto Eaton Centre.

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The chain, founded by David Reiss in 1971, now has more than 160 locations in 15 countries.

In April, Reiss Holdings – the company that owns the retail chain – entered an agreement to sell a majority stake in the company to New York-based global private equity firm Warburg Pincus LLC.

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That transaction positions Reiss for further international growth, particularly in North America, Asia and Australia, with a goal of building Reiss “into a truly global fashion brand,” David Reiss said in a statement about the deal.

That could mean the new Toronto stores are just the beginning of a broader Canadian presence for the fashion brand.

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Reiss is celebrating the launch of the new Sherway Gardens store with an opening party on Thursday, May 12, co-hosted by The Kit, complete with treats and drinks, and a chance to win a $1,500 Reiss wardrobe.

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Filed under Clothing Lines, Events, Fashion

Retailer relaunched

A west-end retail destination for trend-setters has unveiled an updated brand, a fresh feel, and a new suite of designer brands.

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Riant Boutique, located around the corner from the Thompson Hotel in the trendy King Street West area, has re-launched its identity.

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The women’s fashion retailer offers a mix of casual and dressy fashions, including accessories and outerwear. The relaunch was an opportunity for the boutique to introduce some new labels into the mix and re-energize the brand.

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The new and improved boutique is bright, spacious and welcoming. Its new roster of designers includes A.L.C., Alice and Olivia, Mackage, Ted Baker, Vince, and many more coveted labels.

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The upscale merchandise features up-to-date trends, including furs and warm winter coats that are sure to appeal to local fashionistas who are buckling down for another cold winter.

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Side note for readers: I thought the ‘relaunch’ theme of this post was appropriate given the recent hiatus of Retail Realm. Although other endeavours have kept me busy in recent months, I’m still committed to covering Toronto vibrant retail scene! Stay tuned for more.

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Filed under Boutiques, Events, Fashion

Targeting Toronto tweens

Young fashionistas in Toronto celebrated this weekend, as niche Canadian retailer Triple Flip launched its first location in the city.

Triple Flip, a retailer that specializes in apparel for pre-teen girls, held a grand opening celebration at its new store at Yonge and Eglinton.

Triple Flip's Newmarket store.

Triple Flip’s Newmarket store.

The company, which began as a single store in Calgary, Alberta that was launched by two local moms in 2005, has expanded to include 11 locations across the country, as well as a comprehensive e-commerce website.

Fly Girl Hoodie, $29.95

Fly Girl Hoodie, $29.95

Although the chain already operates two other GTA locations – one in Oakville and one in Newmarket – the new boutique provides a more accessible location for urban families.

Triple Flip aims to offer stylish and comfortable attire for pre-teen girls with active lifestyles. The collections include such items as tops with bold patterns and sassy catch-phrases, multi-coloured skinny jeans, stretchy and colourful active-wear, and fun accessories such as rhinestone-embellished ear muffs and furry pencil cases.

Jazlyn Tee $35.00

Jazlyn Tee $35.00

Given the solid demand for trendy clothes and accessories among 10-to-12-year-olds, Triple Flip will likely have no trouble attracting customers in the Toronto market.

However, this segment of the market can be tough – especially for retailers focused exclusively on this young demographic. La Senza Girl and Jacob Jr., for instance – both of which catered to the pre-teen market – seemed to struggle to establish enough of a core market, and both chains eventually shut down.

Considering the success it’s had so far, however, perhaps Triple Flip has found a formula that works in this competitive market. If the company’s Facebook page is any indication, it certainly appears to have won over the hearts of tweens and moms across the country.

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Filed under Boutiques, Events, Fashion