Tag Archives: Fairview Mall

Difficulties at Danier

The intense competitive pressures that have wreaked havoc on Canadian retailers in the past few years are showing no signs of slowing down.

The latest victim is Toronto-based Danier Leather Inc., a 44-year old leather-goods retailer that filed for creditor protection in early February. The chain operates more than 80 stores, all of which face the prospect of shutting down unless the company can find a buyer or investor to reverse its grim financial situation.

Danier_Leather

The potential closure would leave vacancies in most major GTA shopping centres, including the Toronto Eaton Centre, Sherway Gardens, Square One, Fairview Mall and Scarborough Town Centre, among others.

Danier has carved out a reputation as a destination for leather goods. The brand has certainly had success within that niche, with a wide range of leather outerwear and bags, along with complementary accessories such as scarves, toques and gloves.

As frigid Canadian winters have driven consumers towards parkas and down-filled coats warm enough to get them through days when the temperature struggles to surpass -20 degrees, however, Danier has faced increasing competition from brands such as Canada Goose.

Even if the bulk of Danier’s merchandise is designed for times of year when a lighter jacket is appropriate, consumers who are shelling out hundreds of dollars on winter parkas have likely begun to think twice about spending extra cash on a new spring jacket.

It remains to be seen whether this niche Canadian chain will be rescued, or suffer the same fate as such brands as Mexx Canada and Parasuco Retail Inc.

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Olympic Spirit: In Stores Now

The Olympic Games tend to permeate all aspects of society each time they occur, dominating workplace conversations, media coverage and television airtime for two weeks straight.

This time around, the games also gained a prominent presence in stores and malls, as the retail industry showed its support for the games, and Canada’s athletes in particular.

Whereas we’ve long seen retailers such as Roots and Hudson’s Bay Company embrace the games by providing Team Canada merchandise – including those red mittens that became ubiquitous during the 2010 Vancouver Games – a variety of other retailers got in on the action this year.

Companies such as Sport Chek and Canadian Tire, for example, launched aggressive marketing campaigns demonstrating their support for Team Canada, with floor-to-ceiling advertisements at certain TTC subway stations.

Shopping centres also seemed to get into the Olympic spirit more than ever before. The Toronto Eaton Centre, for example, set up a viewing lounge where people could take a break from shopping to catch up on the latest Olympic action.

Olympic Viewing Lounge at the Toronto Eaton Centre

Olympic Viewing Lounge at the Toronto Eaton Centre

On Family Day, the Eaton Centre showcased the viewing lounge during a special event featuring Jason Burnett, an Olympic silver medalist in trampoline, who took photos with fans and signed autographs. Burnett also made an appearance at Fairview Mall during the long weekend, which had a similar viewing lounge set up for shoppers to enjoy.

It’s a smart strategy from a business perspective, enticing consumers to stick around at the mall longer than they might otherwise in order to see Olympic events they don’t want to miss. The more time shoppers spend at the mall, the more likely they are to make more purchases – even if it’s just a latte to sip on while watching some figure skating or bobsledding.

Support for Team Canada on display at the Toronto Eaton Centre

Support for Team Canada on display at the Toronto Eaton Centre

The Winter Olympics clearly resonate with Canadians, providing an exciting event to rally around during the cold and dark winter months. The games also elicit a strong sense of pride among Canadians, so it’s understandable that retailers would want to find a way of associating themselves with this event.

Although retailers have their business reasons for getting involved, it’s nice to see the industry showing its support. I’m sure the athletes appreciate all the support they can get, and from a fan’s perspective, it’s one more element contributing to the exciting spirit of the games.

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Shopping around the clock

Busy GTA shoppers now have more time to get their retail fix.

Several Toronto-area shopping centres have recently extended their hours of operation, particularly on weekends, allowing shoppers to keep browsing and buying from their favourite stores well into the evenings.

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Sherway Gardens and Fairview Mall recently announced that they are now open from 9:30 am to 9 pm on Saturdays, and the Toronto Eaton Centre is open from 9:30 am to 9:30 pm.

And on Sundays – a day when laws used to prohibit retailers from opening at all – the Eaton Centre is now open a full nine hours, from 10 am to 7 pm, while Fairview and Sherway are open from 11 am to 7 pm and 11 am to 6 pm, respectively.

I can still recall when most stores were open a standard five hours on Sundays – noon to 5 pm.

These malls, all owned by The Cadillac Fairview Corp. Ltd., are likely changing their hours in an effort to compete with the growing popularity of e-commerce. Since customers can now do much of their shopping from the comfort of their home or office – anytime that’s convenient for them – they’ve become accustomed to service that caters to their schedule, and not the other way around.

In order to remain relevant in this rapidly changing environment, bricks and mortar retailers must take steps to meet customers’ rapidly evolving expectations, such as staying open longer.

As a former retail worker, however, I feel for the sales associates, store managers and other staff members who are required to work these new hours.

Although some may appreciate the bigger paycheques that come with extra hours on the clock, the job is one that can already be very tiring, involving seemingly endless hours on your feet. Tacking a couple extra hours onto the end of a shift may not seem like a big deal, but after several hours in heels, the minutes tend to crawl by at a snail’s pace.

Clock

And, even though 9 pm may seem like a reasonable time for a store to close its doors, few retail staff members get to leave at that time. Cleaning the store, counting the till and getting things ready for the next day can easily take an hour, and on evenings when new merchandise needs to go out on the floor, workers can be stuck at a store until the early hours of the morning.

After a long week of work, that’s hardly an ideal way to spend a Saturday night.

Since it’s standard for retailers to temporarily extend their hours during the busy Christmas season, it’s possible that these workers could face even longer hours come November and December.

After that, it will be interesting to see whether these retail hubs stick with their new extended hours of operation, or revert to their old ones. If the hours pay off in the form of more sales, shop keepers will likely need to get used to their new schedules.

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Express adds a Toronto address

Another American retailer has made its foray into Toronto’s retail scene.

Apparel chain Express, Inc., which operates nearly 600 stores throughout the U.S. and Puerto Rico, launched its first Canadian store at Fairview Mall last week.

With collections of casual, professional and dressy apparel, Express targets fashionable shoppers between the ages of 20 and 30.

The new store boasts the same merchandise as locations south of the border, including both men’s and women’s fashions, accessories, shoes, sleepwear and outerwear. Among the chain’s best-selling products are dress pants for women and button-down shirts for men.

The Fairview location is the first of many Express stores set to open in Canada in the months and years ahead. The company plans to have two more shops up and running in the GTA by the end of the year, including one at Lime Ridge Mall in Hamilton and one at Square One in Mississauga, along with three stores in Calgary.

Hockey player Luke Schenn, Express president and CEO Michael Weiss and actress Emmanuelle Chriqui at the launch of Express at Fairview Mall.

And that’s not all. Over the next five years, Express is aiming to open 50 locations across the country.

The retailer celebrated the opening of its newest location in style. A launch party last week featured special guests Emmanuelle Chriqui – the gorgeous actress from the series Entourage, and Toronto Maple Leafs defenceman Luke Schenn. Michael Weiss, CEO of Express, was also in attendance.

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