Tag Archives: charity

E-commerce retailer La Petite Écolière launches girlswear for a cause

La Petite Ecoliere

A new Toronto-based e-commerce company is striving to send a message that girls’ education is important, both through the merchandise it sells and the causes it supports.

Read the full article about La Petite Écolière on Retail Insider.


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Filed under Clothing Lines, Retail & the Web

Making prom possible

Prom season is quickly approaching, and one GTA mall is aiming to make the magical time of year even more magical for a few dozen deserving girls.

Mississauga’s Erin Mills Town Centre has launched The Sparkle Project – an initiative that aims to help financially strapped young women sparkle on their big day, without worrying about the cost.

The mall is asking the community and its own retailers to donate gently-used dresses and accessories, with a goal of outfitting 50 students from the surrounding area for their prom. The 50 participants will be selected by their high school’s guidance counselors.

Without a doubt, prom is an expensive event. The cost of a formal gown, shoes and accessories quickly adds up for young women and their families. The Sparkle Project is an admirable initiative that will hopefully take the pressure off for some of these families.

To make the project a reality, Erin Mills Town Centre is asking shoppers to check their wardrobes for gently used dresses and accessories, such as evening handbags and jewellery. Dresses can be dropped off at the mall’s Guest Services desk on the lower level, bagged and on hangers, until April 30th.

Your donation could go a long way towards making prom night possible for one lucky girl. And that’s not all. By donating a dress, you’ll be entered into a draw for a $500 Erin Mills gift card.

Admit it, you probably have a dress or two in your closet that you won’t likely wear again. Rather than letting it collect dust, consider putting it to good use, and make it possible for a deserving girl to sparkle as she wraps up an important chapter of her life.

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Filed under Events, Fashion, Shopping Hubs

Scarborough celebrates chic fashions and charity

Fall fashions will be showcased in the east end of the GTA this weekend, as Scarborough Town Centre hosts a chic event for a good cause.

The shopping centre is hosting its third annual fashion show in support of the Rouge Valley Health System Foundation on Sunday, October 23.

Doors open at 6:30 p.m. and the show will begin at 7 p.m., taking place in the mall’s Centre Court.

It will feature trendy new designs from such retailers as The Bay, M for Mendocino, ONLY and Melanie Lyne, among others. Lynn Spence, guest fashion expert from CityTv’s Cityline, will act as mistress of ceremonies for the evening.

Guests at the event will have the opportunity to win prizes, and can stick around for a post-show reception sponsored by Canyon Creek Chop House and Moxie’s Grill, featuring cocktails and snacks.

Tickets to the show are $60 or two for $100, with proceeds going towards the foundation – a registered charity that raises funds to support the purchase of leading edge medical equipment for the Rouge Valley Health System, as well as for major capital expansion projects.

This worthy event happens just once a year, fashionistas, so don’t miss it.

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Filed under Events, Fashion