Links of London lands in Toronto

Trendy jewellery chain Links of London is opening its first Canadian standalone boutique this week in the Toronto Eaton Centre.

LinksofLondon

The British jeweler, which is owned by global fashion powerhouse Folli Follie Group, has more than 100 retail locations around the world. In the Canadian market, it operates a handful of kiosks inside Holt Renfrew stores, as well as one that recently opened in Montreal’s downtown luxury department store Ogilvy.

Although Links of London started out specializing in cufflinks in 1990, it now offers jewellery of all kinds – including watches – and is perhaps best known for its collection of so-called ‘Sweetie’ charm bracelets.

Sweetie Bracelet

Sweetie Charm Bracelet, $295.

Links of London has also become affiliated with Britain’s world-famous Wimbledon tennis tournament, offering a collection of playful and sporty jewellery dedicated to the annual event.

The new store, located next to Michael Kors on the third floor of the Toronto Eaton Centre, opens on June 16th.

Screen Shot 2016-06-15 at 4.29.31 PM

A second standalone Canadian Links of London store is set to open soon at Sherway Gardens. Although the jeweller has already been operating a kiosk in Sherway’s Holt Renfrew location, that store is preparing to shut its doors to make way for a new, larger Holt Renfrew location at Square One Shopping Centre.

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