In a world where personalized customer service is increasingly being squeezed out by online retailers, mobile apps, and perhaps – as we learned this week – even drones, a new Toronto boutique is striving to bring back the customized service that many shoppers still crave.
Launched by Alisha Hanif, an entrepreneur from B.C. with a passion for fashion styling, the shop offers such services as personal shopping and image consulting. Hanif’s goal is to provide a customized fashion experience, helping each client to find her own unique look.
This retail concept – although not at all new – seems strangely refreshing in these digital times.
The shop carries handpicked pieces from such designer clothing brands as Whitney Eve; Love, Zooey; Label + Thread; and Maurie & Eve. It also features accessories from such Canadian designers as Jessica Jensen and Melanie Auld, along with a selection of men’s wear.
The 600-square-foot boutique is located in a neighbourhood that’s not exactly known for its fashion, but since it’s just a short walk east of the Eaton Centre and the trendy retail strip on Queen Street West, Style Faux Pas will likely have no trouble attracting nearby shoppers.
The boutique is open Monday to Saturday from 10 am to 6 pm.