A new location for Loft

Women’s clothing retailer Loft has opened its second Canadian location, at the Toronto Eaton Centre.

The sister chain to Ann Taylor, owned by Ann Inc., unveiled its first Canadian store at Yorkdale Shopping Centre towards the end of last year (Ann Taylor reaches for “Lofty” new heights). The new downtown location opened on May 31st, and was warmly welcomed by many keen shoppers.

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Loft carries trendy fashions for women, with styles that come in a variety of different fits to flatter such body types as petites and tall women, along with a maternity line. Its styles are somewhat comparable to those available at RW & Co. and Banana Republic.

The new shop is located on the top level of the Eaton Centre, across from Michael Kors. It’s a nice sized store, with a comprehensive section at the back devoted to petite sizes.

The retailer is planning to open three other GTA locations in the months to come, including one in Lime Ridge Mall in Hamilton in July, one in Markville Shopping Centre in Markham in August, and one in Square One Shopping Centre in Mississauga in October.

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The retailer also recently expanded its e-commerce capabilities to the Canadian market, so that shoppers on this side of the border can buy Loft fashions online.

The opening of the new store comes about six months after Loft’s higher-end sister chain, Ann Taylor, launched its own location in the Toronto Eaton Centre. That chain has been embarking on its own Canadian expansion strategy, having opened two Toronto locations this past fall.

Canadian women appear to be embracing both well-established U.S. brands, as they continue to expand into this country.

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Filed under Clothing Lines, Fashion

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