Celebrating affordable beauty

European beauty brand essence celebrated its one-year anniversary in the Canadian market this week, with a soiree in Toronto’s east-end.

The cosmetics brand, which is owned by German cosmetics company essence1Cosnova GmbH, has now been available in Canada for a year, exclusively through the retail chains Shoppers Drug Mart and Pharmaprix.

To celebrate its Canada-versary, Toronto guests were pampered with manicures and makeovers, allowing them the opportunity to try some of the brand’s newest spring-line products first-hand.

essence products are known for being trendy and fun, yet amazingly affordable. The brand is available in more than 50 countries around the world, and in 10 of those countries, it’s the market leader.

The lineup of products is extensive, including nail polishes, lipsticks, lip glosses, mascaras, eye liners, powders, eye shadows, brushes and more. And the products are constantly changing: essence releases six new and limited edition collections each year, as a way of keeping shoppers coming back for the next trendy item.

The truly amazing part is the price. essence2In Canada, the products range from about $2-$5 – including $2.99 for essence Stay With Me Long-Lasting Lipgloss, $4.99 for essence Stays No Matter What 24-Hour Waterproof Volume Mascara, and $3.49 for essence 3D Duo Eyeshadow.

In a world where cosmetics seem to get more expensive each time I visit stores like Sephora, those prices are extremely hard to beat – and almost hard to believe.

Based on the big turnout at the anniversary bash, it appears shoppers have welcomed the brand into the Toronto market with open arms.

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1 Comment

Filed under Events, Fashion

One response to “Celebrating affordable beauty

  1. Pingback: An expanded retail footprint for essence | Retail Realm

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