A cozy new store for a coveted brand

Luxury fashion brand Tory Burch has opened its first Canadian boutique at Yorkdale Shopping Centre.

The company, which launched in 2004, is known for its “preppy bohemian” clothing, handbags and shoes. Some of the brand’s products are available at high-end retailers such as Holt Renfrew, but the new Yorkdale store, which opened in May, gives Toronto customers a one-stop shopping destination for everything Tory Burch.

The boutique has the feel of a cozy and luxurious walk-in closet, with merchandise displayed on shelves, cubbyholes and inset racks; plenty of mirrors; and seating nooks for tired shoppers.

The shop carries a selection of clothing, handbags and shoes, with the signature cutout Tory Burch logo splashed across items throughout the store.

The chain operates dozens of stores throughout the U.S., along with several international boutiques in markets such as Dubai, South Korea and Italy.

The brand arrives in Toronto after having steadily gained popularity among fashionistas in the past few years. In the past six months in particular, shoes and bags adorned with the recognizable logo seem to have completely infiltrated Toronto’s fashion scene.

Tory Burch’s success has been helped by the fact that the brand’s merchandise is regularly sported by high profile celebrities, such as Blake Lively, Paris Hilton and Kristen Bell.

As a shopper who appreciates a nice pair of flats, I’ve become a fan of Tory Burch footwear, in particular (the ‘Reva Ballet Flats’ have been among the brand’s most popular items) and so I’m excited to see this brand become even more accessible to Toronto shoppers.

Now, if only I had my own closet as big and well-stocked as this one.

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Filed under Boutiques, Fashion, Shopping Hubs

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