Jacob abandons another brand

Another Jacob brand is quietly disappearing from the retail landscape.

The women’s clothing chain is phasing out its Jacob Lingerie line of undergarments and sleepwear.

A clearance sale at Jacob Lingerie’s Manulife Centre location in Toronto.

Some Jacob Lingerie stores have already closed their doors, and the ones left have been in clearance mode for several weeks, with bras marked down to $6.99 and nightgowns priced at $12.99. There’s also a limited range of lingerie items left in the online store, and they’re similarly marked down to clearance prices.

The move comes a year and a half after Jacob Connexion, the company’s casual clothing chain, disappeared from its roster of stores (Just one JACOB).

Jacob is apparently phasing out these secondary brands as it places a greater emphasis on its new collection of ‘L’Atelier’ evening dresses, which sell at a higher price point than the rest of the retailer’s merchandise. Cocktail dresses, for instance, are priced at $179 and floor-length gowns cost $199.

The lingerie clearance means it’s a good time to stock up on what’s left of the company’s intimates – but remember that sales are final.

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1 Comment

Filed under Clothing Lines, Store Closures

One response to “Jacob abandons another brand

  1. Pingback: Jacob Discontinues Their Lingerie Line | Je t'aime

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