Making prom possible

Prom season is quickly approaching, and one GTA mall is aiming to make the magical time of year even more magical for a few dozen deserving girls.

Mississauga’s Erin Mills Town Centre has launched The Sparkle Project – an initiative that aims to help financially strapped young women sparkle on their big day, without worrying about the cost.

The mall is asking the community and its own retailers to donate gently-used dresses and accessories, with a goal of outfitting 50 students from the surrounding area for their prom. The 50 participants will be selected by their high school’s guidance counselors.

Without a doubt, prom is an expensive event. The cost of a formal gown, shoes and accessories quickly adds up for young women and their families. The Sparkle Project is an admirable initiative that will hopefully take the pressure off for some of these families.

To make the project a reality, Erin Mills Town Centre is asking shoppers to check their wardrobes for gently used dresses and accessories, such as evening handbags and jewellery. Dresses can be dropped off at the mall’s Guest Services desk on the lower level, bagged and on hangers, until April 30th.

Your donation could go a long way towards making prom night possible for one lucky girl. And that’s not all. By donating a dress, you’ll be entered into a draw for a $500 Erin Mills gift card.

Admit it, you probably have a dress or two in your closet that you won’t likely wear again. Rather than letting it collect dust, consider putting it to good use, and make it possible for a deserving girl to sparkle as she wraps up an important chapter of her life.


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Filed under Events, Fashion, Shopping Hubs

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