Outdoor apparel and equipment company The North Face will be opening its first store in Canada on Bloor Street this fall.
Catering to those with active lifestyles, the company manufactures gear specially designed for such activities as yoga, biking, skiing, snowboarding and hiking. This includes apparel, outerwear, tents, sleeping bags, backpacks and other equipment.
The North Face was founded in San Francisco 40 years ago, and now operates dozens of retail stores in the United States and abroad.
In Canada, the company’s products are sold through such retailers as Sporting Life, North by Northwest and Sport Chek.
The new store, located on Bloor Street near Avenue Road, will be the company’s first direct-to-customer owned store in Canada.
I wouldn’t have considered Bloor-Yorkville the most obvious location for the store, given the upscale, high-fashion nature of the shopping district in that part of the city.
However, the high-traffic location will certainly give the North Face plenty of visibility among the affluent shoppers frequenting the area – and perhaps that’s the company’s goal as it begins boosting its profile in the Canadian market.
Keep an eye out for the large new store in the next couple of months — hopefully just in time for ski and snowboard season.