Lululemon, step aside: another Canadian-born activewear chain is gaining traction in the GTA. Toronto-based Titika Canada Inc., founded by graduates of George Brown College’s fashion program, opened a new store in the Shops at Don Mills shopping complex in mid-May.
The chain now has a total of three boutiques, with the two others located on Lakeshore Road in Oakville and on Queen St. E. in the Beach. Its merchandise is also available in Sporting Life stores and at Sanctuary Yoga studios in the city.
Titika offers stylish and comfortable pants, tops and sweatshirts designed for such athletic activities as yoga, dancing, running and cycling. The company also carries winter jackets and gym bags.
The garments feature vents for breathability and are made with:
- Lycra – a very stretchy, lightweight material resistant to body oils, perspiration, lotions and detergents
- Coolmax – a material that aims to reduce your skin temperature, reduce your heart rate and maintain hydration while you’re active
- Supplex – an advanced fiber technology that maintains its shape and dries quickly
Titika apparel also boasts a sleek and stylish tailored design that aims to flatter every body type.
Many Titika items remind me of the ubiquitous pants, tanks and hoodies found at Lululemon stores across the country, and given how successful those products have been, Titika has clearly picked a thriving market to break into. The company’s off to a strong start, and I bet it will have no trouble continuing to expand its footprint.