American-style bargain hunting

Every year, the shopping traditions associated with American Thanksgiving weekend seem to spread north of the border in a bigger way. Lots of retailers brought their Black Friday deals into Canada this year, with hefty discounts from such stores as The Source, Apple, Sears, Town Shoes, Jacob, and more.

In some cases, these deals lasted all weekend, as a strategy to entice Canadians to hit the malls and start their Christmas shopping. Based on the massive crowds at the Toronto Eaton Centre yesterday, it seems as though this strategy worked.

Nearly every store I went into had some sort of special discount offer, with some stores offering as much as 40% off all merchandise. And shoppers were more than willing to wait in long lines to cash in on these limited time offers.

Get ready for even more deals tomorrow – Cyber Monday – when tons of retailers will bring their sales to the web.

I’ve personally never been a big online shopper, preferring the experience of browsing boutiques, trying things on and getting my new purchases on the spot, rather than having to wait a few weeks for them to be delivered.

A recent survey by the Bank of Montreal indicates that this is the case for many women. Only about a third of women plan to do some of their Christmas shopping online this year. Not surprisingly, men are more likely to avoid the malls, with 49% planning to make internet purchases this year.

Overall, 41% of Canadians plan to do some Christmas shopping over the internet, and I bet a lot of them will be getting a head start tomorrow. Happy bargain hunting!

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1 Comment

Filed under Events, Retail & the Web, Shopping Hubs

One response to “American-style bargain hunting

  1. Greg

    I will be cyber shopping!

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