Fashion for a cause

This Saturday, fashion and philanthropy will come together at one of Toronto’s most prestigious malls, Bayview Village. Heart of Fashion, an annual event that raises funds for the BMO Financial Group Breast Diagnostic Centre at North York General Hospital, is celebrating its 10th anniversary.

The event will feature food, live performances by musicians Jully Black, Paisley Jura and The Alma Quartet, and most importantly, models, runways and everything fashion. In fact, supermodel Yasmin Warsame – who has walked for the likes of Chanel, Oscar de la Renta, Dolce & Gabbana  and Dior – has been named honorary fashion show chair for the evening.

Workers put the finishing touches on the mall's new entrances.

Guests will leave with swag bags full of designer items, cosmetic and skincare products, gift cards and more.

Tickets are $75, or $250 for access to the VIP Privé Cocktail Reception, which will feature champagne and exclusive gift bags.

All proceeds of this year’s event will go towards the purchase of a new ultrasound machine at Breast Diagnotic Centre.

The event will coincide with the completion of renovations at Bayview Village, which have been underway since early in the summer.

Comfy seating areas for tired shoppers.

The mall’s new look isn’t drastically different from the way I remember it looking pre-renovation, and will probably  go unnoticed by many casual shoppers. But some new details are worth noticing.

There are revamped signs and entrances, renovated washrooms, and new furniture, including comfy seating areas scattered throughout the mall – a touch that is sure to be appreciated by the boyfriends, husbands and fathers of every shopaholic out there.

The detail that stood out most for me as I explored the revamped mall were the lighting fixtures. Forget industrial-looking fluorescent lighting that you may have seen in other malls; the lighting fixtures at Bayview Village are themselves works of art.

Oversized lamps in one of the mall's new seating areas.

In the centre of the mall hang huge chandeliers embellished with strands of thousands of Swarovski Crystals. Around the corner, in stark contrast with this ornate detail, are artistic oversized lamps stationed within a large casual seating area.

Bayview Village seems to be trying to establish itself as a destination – not only for shopping, but for spending time. From the hefty crowds that I saw enjoying the mall’s new ambience on a weekday afternoon, it appears to have succeeded. The changes may not be big and bold, but the details are pretty impressive.

Swarovski Crystal-embellished chandeliers at the centre of the mall.

Advertisements

1 Comment

Filed under Events, Fashion, Shopping Hubs

One response to “Fashion for a cause

  1. Pingback: A facelift in Yorkville | Retail Realm

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s